New survey reveals the brands Americans trust the most
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It’s no secret that consumers can be loyal to certain brands and a new survey finds exactly which brands are the most trusted by the public.
More than 15,000 American shoppers voiced their opinion for the fifth annual BrandSpark Most Trusted Awards, naming their most trusted Food & Beverage, Personal Care & Beauty, Household & Pets and Over-the-Counter Health brands.
Among the winners (click here for a complete list):
- Adult Sunscreen – Coppertone/Neutrogena (tie)
- Condoms - Trojan
- Antacid – Tums
- Lip Balm – Chapstick
- Body Wash - Dove
- Allergy Relief – Claritin
- Soft Drink – Coca-Cola
- Bottled Water – Dasani
- Coffee – Folgers
- Tequila – Patron
- Mayonnaise - Hellmans
- Air Freshener – Febreze
- Dish Soap – Dawn
- Dog Food – Purina
- Fabric Softener – Downey
- Landry Detergent – Tide
- Paper Towels – Bounty
- Tampons (Feminine Product) - Tampax
- Toothpaste - Crest
- Women’s Deodorant – Secret
- Mouthwash – Listerine
- So, what do brands need to do to gain their customers trust? Well, the survey finds that 95% of folks want them to respond to serious issues quickly, while another 95% want transparency about a product or service, and 86% say their trust increases when they see unfiltered customer reviews online. Pricing also plays a big role in customer’s trust, with 91% of people saying consistent or competitive pricing makes a company seem respectful and fair.
Source: Omaha World Herald