While most people probably aren’t ready to think about the holidays just yet apparently a lot of folks are ready, and many have even begun their holiday shopping already.
A new survey finds:
- 28% of consumers plan to start their holiday shopping earlier this year.
- As for why
- 46% are worried COVID will get in the way of their ability to shop.
- 41% want to avoid crowds.
- 40% are trying to budget holiday shopping.
- Not surprising, 49% of consumers plan to do more shopping online this year.
- Most expect to do about 60% of their holiday shopping online.
But it sounds like a lot of folks won’t be putting too much thought into what they buy this year.
- 52% of shoppers they are likely to buy more gift cards this year than in the past.
- On average they plan to buy 10 gift cards, twice what they purchased last year, with 40% of their holiday budget going to gift cards.
- Luckily, a lot of folks enjoy getting gift cards, especially employees.
- 82% of employees say they would like to get a gift card for a holiday gift.
- As for why
- 76% say it allows them to choose what they want.
- 46% like that they can be delivered digitally.
- 29% say it’s because they can re-gift them.
Source:Yahoo Finance