According to a new survey, more and more Millennials are choosing their travel destinations based on how much of the trip they’ll be able to post on Instagram.
If they don’t think the pictures from a potential vacation will look great on social media, they’re choosing to go someplace else. The survey found that Millennials also consider the “cost and availability of alcohol,” “personal development” and “chances to experience the local cuisine” as other big considerations when planning their trips.