The Social Media Report Card!

posted by Jake McBride - 

Most of us check out social media accounts more than once a day, but with the proliferation of "fake news" and constant political debate, it seems like a lot of us aren’t exactly thrilled with them anymore.

The ACSI Customer Satisfaction Index just released their findings for e-businesses, which includes social media platforms, and finds customer satisfaction is on the decline scoring a 72 out of 100, which is a 1.4% decrease from last year. Things are getting so bad that social media sites are actually in the bottom five of all industries, and the lowest of all three e-business categories.

The social media site with the highest satisfaction score is Pinterest, with a score of 80, up 3% from last year, and one of only three sites to see their score improve. Last year’s number one, Google+, drops to two, with a 79, down 2%, with Wikipedia holding at third with a 77.

As for other popular sites: 

  • YouTube is up 1% to a 75
  • Instagram falls 4% to a 72
  • Facebook’s slips 1% to a 67
  • Linkedin is up 2% to a 66
  • Twitter is down 6%  to a 66 
  • As for other e-businesses, the political landscape has increased interest in getting news and information from the Internet, with satisfaction holding steady at a 75. FoxNews.com is still number one with an index score of 78, an increase of 1% from last year. NYTimes.com is second with a 75, followed by ABCNews.com, USAToday.com and MSNBC.com (71), TheHuffingtonPost.com (70) and CNN.com (68).
  • And when it comes to search engines, satisfaction is up 3.9% to a 79. Google is still the top search engine with an with an 82, followed by MSN (76), Yahoo (74) and Microsoft’s Bing (73)

Source: ASCI.org

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