Most Mom's Buy Themselves Mother's Day Gifts


Mother’s Day is only a few weeks away, and while you still have plenty of time to get your mom a gift, know that mom probably doesn’t expect much, which is why she’s likely to treat herself to what she really wants. 

A new survey finds:

  • 68% of women say they’ve purchased gifts for themselves.
  • Specifically, 54% of women say they’ve treated themselves to a Mother’s Day gift, with 40% of those women actually being mothers.
  • And it’s not just Mother’s Day.
  • Most women say they shop for holiday gifts for themselves, with the most notable occasions being:
    • Birthday (73%)
    • Christmas (65%)
    • Valentine’s Day (61%)
  • As for what they are most likely to buy themselves, the top gifts include:
    • Cosmetics (49%)
    • Clothing (43%)
    • Skincare (38%)
    • Food (37%)
    • Jewelry (35%)
    • Tech or gadgets (34%)
    • Alcohol (27%) 
  • But just because women buy the gifts for themselves, doesn’t mean they want to miss out on opening presents.
  • 60% of women say they make their spouses or partners give them the gifts they purchased.
  • Another 60% make their children do it.

Source: SWNS Digital